Here’s a scary thought. Facebook knows everything about you and they’re selling that information to marketers like me. The social media platform has a ridiculously robust advertising platform called Facebook Ad Manager. Marketers can use the tool to create targeted advertising campaigns to very specific user segments based on 1,500+ items Facebook thinks they know about you. How specific are we talking? Very, very specific. Creepy specific!
For example: Are you a male gamer, between 25 and 30, in a long distance relationship, who makes between $40k-$50k annually, who drinks coffee, enjoys horror films, rents an apartment, who celebrated a birthday within the last 30 days, and lives within a 25-mile radius of Fullerton, CA?
Cool, I can target you… Not sure with what, but I have options.
Read: 5 Creepiest Things Facebook Knows About You
I took some time to catalog all 1,500+ data points below. I highly recommend you review them, maybe before bed if you’re looking for a sleeping aid. All kidding aside, if you’re a marketer you can use this information to sound smart to your other marketing friends. If you’re an aspiring entrepreneur, you can use this data to start brainstorming potential business opportunities. If you’re an avid Facebook user, you can use this info to consider deleting your profile and disconnecting from the digital world all together.
Facebook’s targeting capabilities are split into three main categories:
Wait how do they do that last part?
That’s the million-dollar question and the magic sauce. Facebook pays for data from a handful of third party companies in the US, like your credit card provider, internet provider, and phone service provider, and so much more. They use this information to learn your purchasing behavior, your home computer IP address, and your Smartphone user ID. Good luck falling asleep now! You might need this list after all.
Please enjoy, and leave your user advertising profile in the comments.
Basic information you share:
Interest: Pages you’ve liked or shown interest in.
Family and relationships
Food & drinks
Hobbies and activities
Shopping and fashion
Sports and outdoors
Behavior: Reach people based on purchase behaviors or intents, device usage and more.
Mobile Device User
Food and drink
Health and Beauty
Home and garden
Seasonal and Events
About the Fratzke Brothers:
As Strategic Account Managers at Brandify, a national marketing firm, the Fratzke Brothers work directly with Fortune 500 brands to perfect their digital strategies. As Digital Marketing Experts the Fratzke's share experience, advice, and best practices through engaging content across multiple platforms, including: Videos, Blog Posts, Podcasts, Speaking Engagements & Workshops.