Here are 44 random thoughts I had while watching Super Bowl 51. Commercials, Game, Halftime, and all.
There were no stand out funny commercials.
There seemed to be a more serious tone to the commercials this year.
Five million dollars seems like a lot of money to spend on 30 seconds.
The NFL did their part. It was a well-produced show, and a fun game if you had a long attention span. Most casual fans probably tuned out after the Falcons fourth touchdown.
The Ford commercial that played right before kickoff was my favorite. This is probably the best ad spot of the Super Bowl. Hyundai did very well with it last year as well. I think fans are probably paying the most attention in this time slot. See commercial below, it’s pretty cute and well executed. No one likes to be stuck.
As a budding country music fan I liked the Google Home commercial with the John Denver song. Still an Amazon Echo guy though. Cash me outside howbowdah?
Avocados from Mexico delivered another decent commercial. Not their funniest, but consistency is key.
Can someone tell me who plays Mobile Strike? They’ve spent millions of dollars on advertising all season long, Arnold Schwarzenegger, and a Super Bowl ad and I don’t know a single person who plays it!
IBM Watson is taking over the world. Now they are helping Jon Hamm and H&R Block get your taxes won.
The Skittles commercial was strange, but what’s new?
The Go Daddy commercial was weak. The “Build your own website” market is oversaturated, and all the big players (Wix & Square Space) did a better job with their time. Go Daddy used to stand out because it took chances. This was too PC.
Keep Tom Brady and Gronk off the commercials when their team is in the game.
Airbnb elected to get political with their commercial. As a fan and customer of the product, I knew it was an Airbnb commercial because of the logo, but I’m not sure they did themselves any favors attracting new customers to their brand. The commercial didn’t share any benefits of their product. I don’t think they should take for granted that people know who they are, isn’t that the point of a SB ad?
World of Tanks was funny in a shock and awe kind of way. Still won’t buy the game though.
“I’ll pet your roo…” I think this was an alcohol commercial? The tagline and website came and went so fast, I’m not sure (this was the Australian one with the kangaroo).
The Coke commercial with different languages singing This Land is My Land is sure to stir up some controversy. I’m not saying I agree or disagree, but I sure am tired of people saying that brands and celebrities shouldn’t get involved in politics, that’s their right man!
Let the Pirate movies die Disney! Just Let It Go (pun intended). Cool Jonny Cash song in the trailer though.
Cashew nuts + Elephant exercising = Cute and Effective
Go home Justin Bieber.
Turnovers are huge. First points scored after 18.41 minutes of play on Patriot’s fumble.
Honda’s Yearbook commercial was interesting. I thought they were skipping the game?
Let Transformers die.
The Terry Bradshaw stain commercial was well executed and worked on me. I saw the first bit previewing the halftime show and I thought to myself “Is that a stain?” Tide did a great job with this 3-piece commercial.
Sprint commercial of Dad faking death was twisted.
The Weather Tech commercial stood out to me for all the wrong reasons. This is what happens when a CEO is talked into spending a whole lot of money by their marketing team. “Well, if we’re going to do this, let’s spend a bunch of money and make stuff explode”. The result… who cares?
Febreze capitalized on house guest who don’t have enough respect to use the toilet before they go to your Super Bowl Party.
Who works out and then drinks beer? This seems like a bad idea and a stomachache.
Being Jon Malkovich commercial is funny, assuming you’ve seen the movie. Creative idea Square Space.
Turbo tax egg commercial is gross. That yolk though..
Alfa Romeo spent a ton of money this year. Five commercials and a halftime show sponsorship later my brother asked “Where would you even buy one of those?” So I guess it worked.
84 Lumber had a 90 sec spot. By my monkey math that equals $15 million. It was definitely thought provoking. Do yourself a favor and watch the whole thing. Love it or hate it they might be the big winner of the night.
Is dad worth more than mom? This was another thought provoking commercial that was well executed with the little girl winning the race at the end. It was an Audi commercial, in case you missed it.
Mr. Clean was working hard last night. Not sure what this commercial means for the fabric of marriage in our society. If that was actually Mr. Clean it looked like she was ready to throw her wedding vows away. Thank goodness it was just a hallucination.
Snickers “Live” western commercial was funny.
Budweiser commercial was interesting and told a strong story. See below.
Melissa McCarthy had a great weekend. First her spot on SNL and then a pretty entertaining Kia commercial. You go girl!
Wireless pain is fine, if you’re into that kind of thing.
“Live United” NFL commercial was simple and effective. Got our Dad to say “That was a great commercial.”
Best line of the night “Isn’t that illegal?” “What are you a cop?”
Lady Gaga delivered. Her political statement of singing a patriotic song was stronger than any words she could have used.
Drones are cool, just hard to tell if they were real. For the record, I believe they were.
Of course Tom Brady leads the Patriots to a Super Bowl victory in overtime after being down 25 points in the third quarter.
Hyundai finished the night strong with a commercial they produced, shot, and edited all in real time as the game was being played. Kudos to them for taking a different angle after having the best commercial last year.
About the Fratzke Brothers: As Strategic Account Managers at Brandify, a national marketing firm, the Fratzke Brothers work directly with Fortune 500 brands to perfect their digital strategies. As Digital Marketing Experts the Fratzke's share experience, advice, and best practices through engaging content across multiple platforms, including: Videos, Blog Posts, Podcasts, Speaking Engagements & Workshops.